Founder, OKisdigital · Meta & Google Ads for ecommerce brands
I help ecommerce brands grow with Meta and Google Ads, backed by tracking that shows what is really working. More than ten years in performance marketing, from FREENOW in Latin America to ecommerce brands in Greece, the UK, Germany, the US and Australia.
10+ years
in growth and performance marketing
5 countries
campaigns in Greece, the UK, Germany, the US and Australia
Bronze 2026
Search & Discovery Awards, with Liv Bergen
4.98 / 5
from 116 mentoring reviews on GrowthMentor
About
I started in marketing in 2013 and moved into paid media early. At Skroutz I worked on social acquisition, content and email. At the growth agency GrowthRocks I ran paid campaigns across Google, Meta, LinkedIn, Reddit and native networks, and built the tracking behind them.
At FREENOW (ex. Beat) I was Growth Manager for lifecycle marketing in Mexico, Chile and Colombia. I managed a multi-million-euro monthly incentives budget, designed daily incentives for 11 Mexican cities, led new city launches and ran the A/B tests behind our spending decisions.
In 2020 I started OKisdigital to bring the same senior, data-led way of working to smaller brands. Today my team runs Meta, Google and TikTok Ads, tracking and dashboards for clients in Greece, the UK, Germany, the US and Australia. Our ecommerce clients stay with us for 2.5 years on average.
I am still hands-on in our client work, and I teach, mentor and write about what I learn there.
Expertise
Account structure, Advantage+ and Performance Max, creative testing, and budgets set from your margins.
GA4, Google Tag Manager and the Meta Conversions API, plus Realtime Reporting dashboards that put every channel’s numbers in one place.
Ad account audits, growth plans and hands-on workshops for founders and in-house teams.
Career
2013–2015
Social media, email and content, plus a redesign of the rabt mobile app.
2015–2016
Social user acquisition, the corporate blog, influencer partnerships and email strategy for Alve in Turkey.
2016–2018
Paid media for B2C and B2B clients across Google, Meta, LinkedIn, Reddit, native and affiliate networks, with funnels, heatmaps and Tag Manager tracking.
2018–2020
A multi-million-euro monthly incentives budget in Mexico, Chile and Colombia: city launches, A/B testing and training new team members.
2020–today
Performance marketing for ecommerce and app brands in Greece, the UK, Germany, the US and Australia.
2021–2023
Taught social media advertising and Google Ads to 70+ students in two schools.
2023–today
147 sessions with founders and marketers, rated 4.98 / 5 from 116 reviews.
2025–today
Technical sessions, feedback, and consulting for app owners and developers.
Selected work
NBROS Jewels · Greece
3× revenue
ROAS of about 18 over a three-year partnership: tracking set-up, Meta and Google Ads, and in-depth analysis.
Liv Bergen · Germany
Bronze 2026
A fashion brand we have worked with since 2020. Our always-on search strategy for them won Bronze at the Search & Discovery Awards.
ANT1 MediaLab · Greece
7 schools
More than three years of student-enrolment campaigns for a private media college, with dashboards and consulting.
OKisdigital clients also include Primer Music Festival, OnlySport, VR Utopia, Mynt, SkyTax, Fykiada Retreats, Sorbet Island and Bee Bosnak.
Kind words
“Olga is, without a doubt, the most knowledgeable and experienced marketing person I have ever met since starting my business in 2009.”
Shams Ur Rehman
SkyTax, London
“We have never had a business partner who independently puts so much heart behind everything.”
Sybille Mezger
Liv Bergen, Stuttgart
“Attention to detail and flexibility are definitely her strong points.”
Nikos Oikonomakis
ANT1 MediaLab, Athens
Speaking and press
I talk about Meta and Google Ads for ecommerce, measurement and tracking, and running a fractional marketing team. I am available for podcasts, panels, workshops and guest lectures, in English, Greek or Russian.
Speaker bio, ready to paste
Olga Khusnetdinova Drakatos is the founder and managing director of OKisdigital, an Athens-based performance marketing agency for ecommerce and app brands. She has more than ten years of experience in growth and paid media, including roles at FREENOW, GrowthRocks and Skroutz, and has run campaigns in Greece, the UK, Germany, the US and Australia. In 2026, OKisdigital and its client Liv Bergen won Bronze at the Search & Discovery Awards. Olga has taught digital advertising at ANT1 MediaLab and mentors founders on GrowthMentor.
Background
BSc Business Administration (Management Information Systems), Athens University of Economics and Business, 2009–2013. Exchange semester at Louvain School of Management, 2013.
Greek, English and Russian.
Book a free 30-minute call. We will look at your ads and tracking together, and I will tell you where I see the biggest opportunity.
