Email Marketing Quiz

How much do you know about email marketing? Put your email smarts to the test.

1 / 10

For every $1 spent on email marketing, the average return on investment is:

$38

$2

$10

2 / 10

Including the word “you” in your subject line helps you generate a higher open rate.

True

False

3 / 10

Which of the following is among the most important elements of successful email marketing?

Subject Line

None of these are correct

Message

Offer

4 / 10

Which are types of emails sent with an automation tool?

Triggers and replies

Activation/Deactivation

Enhanced e-receipts

All of these are correct

5 / 10

Which one is not an email marketing platform?

ActiveCampaign

MySweetInbox

ContactPigeon

MailChimp

6 / 10

What measures email marketing engagement?

Click-through, click-to-open, bounce rates.

List growth, site traffic and cost-per-click.

Delivery, hard bounce, double opt-in rates.

Lift, list farm and Google Pixel rates.

7 / 10

Which detail(s) do we not track for email based campaigns?

That the email went to an invalid email address

Number of Leads/Contacts that were created from the Campaign

That the message has been viewed by the recipient

That the recipient has clicked on one of the links

We track all of these details

8 / 10

Opt-out links are always optional.

False

True

9 / 10

The aspect of email marketing that concerns whether an email sent reaches its intended inbox is called ___________.

Deliverability

Send Rate

None of them

Tins

10 / 10

_______________ is the term for unwanted or unsolicited email.

Spam

Trash

Meat

Junk

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