Email Marketing Quiz

How much do you know about email marketing? Put your email smarts to the test.

1 / 10

For every $1 spent on email marketing, the average return on investment is:

$2

$10

$38

2 / 10

Including the word “you” in your subject line helps you generate a higher open rate.

True

False

3 / 10

Which of the following is among the most important elements of successful email marketing?

None of these are correct

Offer

Subject Line

Message

4 / 10

Which are types of emails sent with an automation tool?

Activation/Deactivation

Triggers and replies

Enhanced e-receipts

All of these are correct

5 / 10

Which one is not an email marketing platform?

ContactPigeon

ActiveCampaign

MailChimp

MySweetInbox

6 / 10

What measures email marketing engagement?

Lift, list farm and Google Pixel rates.

Click-through, click-to-open, bounce rates.

List growth, site traffic and cost-per-click.

Delivery, hard bounce, double opt-in rates.

7 / 10

Which detail(s) do we not track for email based campaigns?

That the recipient has clicked on one of the links

That the email went to an invalid email address

That the message has been viewed by the recipient

Number of Leads/Contacts that were created from the Campaign

We track all of these details

8 / 10

Opt-out links are always optional.

True

False

9 / 10

The aspect of email marketing that concerns whether an email sent reaches its intended inbox is called ___________.

None of them

Tins

Deliverability

Send Rate

10 / 10

_______________ is the term for unwanted or unsolicited email.

Junk

Meat

Spam

Trash

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