Email Marketing Quiz

How much do you know about email marketing? Put your email smarts to the test.

1 / 10

For every $1 spent on email marketing, the average return on investment is:

$10

$38

$2

2 / 10

Including the word “you” in your subject line helps you generate a higher open rate.

False

True

3 / 10

Which of the following is among the most important elements of successful email marketing?

Message

Subject Line

Offer

None of these are correct

4 / 10

Which are types of emails sent with an automation tool?

Triggers and replies

All of these are correct

Activation/Deactivation

Enhanced e-receipts

5 / 10

Which one is not an email marketing platform?

ContactPigeon

MailChimp

ActiveCampaign

MySweetInbox

6 / 10

What measures email marketing engagement?

Click-through, click-to-open, bounce rates.

List growth, site traffic and cost-per-click.

Delivery, hard bounce, double opt-in rates.

Lift, list farm and Google Pixel rates.

7 / 10

Which detail(s) do we not track for email based campaigns?

That the message has been viewed by the recipient

Number of Leads/Contacts that were created from the Campaign

That the recipient has clicked on one of the links

That the email went to an invalid email address

We track all of these details

8 / 10

Opt-out links are always optional.

False

True

9 / 10

The aspect of email marketing that concerns whether an email sent reaches its intended inbox is called ___________.

None of them

Send Rate

Tins

Deliverability

10 / 10

_______________ is the term for unwanted or unsolicited email.

Trash

Junk

Spam

Meat

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